As Seen On TV Is the Winning Formula

Direct response advertising of products has been an effective way of commerce ever since TV?s popularity heightened. As a matter of fact, more than 50% of all consumers claimed that they learned information about some products from watching TV commercials alone. Despite the average 60-second ad cost of about $30,000, many retailers and manufacturers insert their products in mainstream TV for better exposure. And they were right.

Consider These Important Questions

Direct response TV, like the popular As Seen On TV tag, is an attractive avenue for entrepreneurs, distributors and even the product inventors themselves. If you are one of them, consider these important questions first before you launch your product on TV.

1. Does your product have benefits that can easily be demonstrated on TV? If the answer is yes, you can use TV as a medium to make an effective sale. Most of the products that made international success through direct response advertising are those that showcase observable and very obvious results like hair-braiding equipment, a hassle-free floor cleaner or an amazing car finish that are not that hard to believe. The visual presentation of the product?s benefits makes it easier to communicate the primary aim of the item and how it can be used.

2. Does your product appeal to the masses? No matter how beneficial your product is, it should first be something that can improve the lifestyle of the overall society. It should be targeted to a large consumer population. Even if you place your infomercial at premium-priced commercial loads of high-rated primetime shows, you?ll still get a high probability of investment returns because it has a wide appeal to consumers from A to Z.

3. Does your product standout? If it does, you have a better chance of marketing it effectively on TV. A product that works like no other will surely turn heads. Moreover, a lot of people will buy it if there?s little or no competition for it, at least on the retailing level. This is because studies have pointed out that products seen on TV will decrease in advertising efficacy if it is competing against a popular product that is already widely available at shopping malls and other retail stores. Well, many product inventors have gained instant success stories by just setting up a phone to order or online checking out approach. They did not display their products on the shelves downtown but still, they are making millions of dollars.

The Next Step

If you are already sure about your product, it is time to move on to the next step. First, direct response advertisements are better if made not too short. A 60-second infomercial is ideal for direct selling of products. Compared to normal 30-second ads that are purely for lead generation, at least one minute is just right if you want to showcase what you have. Secondly, display a call to action statement on-screen like a toll-free number or web address. You need to add extra seconds for this purpose. Lastly, it is best if you price your product competitively. Many marketing experts say that $19.95 is the magic number for As Seen On TV products. Items that were put on sale at $19.95 had the most success as opposed to more expensive ones.

Know the questions that need to be answered so that you can identify if your product is good to go for As Seen On TV, advertising. Also consider the important guidelines for these infomercials like right pricing, ample ad duration and supplying a call to action statement.

Source: http://toddsblogs.com/shoppingandproductreviews/2012/09/28/as-seen-on-tv-is-the-winning-formula/

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